GAvettiGavetti by FELFEL: Bringing Italian Coffee Culture to the Workplace
Gavetti is FELFEL's premium office coffee solution, designed to deliver an authentic Italian coffee experience to workplaces. It combines high-quality, 100% Arabica beans sourced from small cooperatives in Peru, Nicaragua, and Honduras, with traditional Italian roasting methods by a third-generation family business in Emilia Romagna—the birthplace of espresso. The coffee is brewed using an innovative Swiss-made machine that offers over 20 barista-quality recipes, including options with fresh cow or oat milk. Gavetti emphasizes sustainability through organic farming, fair trade practices, and a circular economy approach, such as converting used coffee grounds into biogas.
Content Development & B2B Communication
As part of the marketing team, I was responsible for creating clear, compelling content to support the B2B introduction of Gavetti. In collaboration with Markus Marty (makeitnice), I developed a range of assets designed to communicate the key benefits of Gavetti to corporate clients.
My work focused on shaping the messaging around Gavetti’s unique value proposition: high-quality Italian-style coffee at work, a seamless user experience. I translated technical and product information into accessible, engaging narratives tailored to decision-makers, helping position Gavetti as an attractive, premium coffee solution for offices.
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Playful and engaging, with a twist—content was designed to invite people into the Gavetti world, where great coffee meets smart workplace solutions. The tone was clear, benefit-driven, and crafted to make the offer both memorable and approachable.
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Introduction of Brand and Product
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Depending the assets: Creative Direction | Concept Developement | Script writing | Directing | Post Production
