FIRST DAY AT WORK
A top-of-funnel B2B digital campaign designed to highlight FELFEL’s key selling points in a fresh, engaging way. Centered around David and his first day at a new job, the campaign takes viewers through his onboarding journey—from meeting the CEO to having lunch with his new team. Entertaining dialogues between David and his friend add a relatable, humorous touch, making the campaign feel authentic rather than sales-driven. While lighthearted in tone, it effectively communicates FELFEL’s value for workplaces through storytelling and character-driven content.
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A character-driven campaign with a simple, authentic creative direction—featuring one actor, FELFEL employees, and branded office settings to create a relatable and engaging first introduction with the FELFEL Brand.
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To create an authentic and engaging first touchpoint with potential clients by showcasing FELFEL’s key benefits through lighthearted storytelling in a relatable office setting.
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Creative Direction | Concept Developement | Script writing | Directing | Post Production
