CHEF TO OFFICE

Bringing Switzerland’s top culinary talents into the workplace.

Over the span of one year, FELFEL launched Chef to Office, a bold campaign spotlighting five rising-star chefs destined to shape the future of Switzerland’s culinary scene. The campaign introduced a new chef every few months, each one collaborating with FELFEL to bring their signature creations into offices across the country—positioning FELFEL as the leading food solution at work.

The rollout combined PR, live events, and a strong social media presence, ensuring continuous momentum and visibility throughout the year.

The campaign pairs modern exquisiteness with bold visuals—led by a rich color palette of pink and wine red. High-end production assets create a sleek, elevated look and feel, guiding the entire campaign with a sense of refined creativity and contemporary flair.
Chef to Office spotlighted Switzerland’s top emerging chefs, boosting food sales and setting FELFEL apart from competitors. Exclusive chef collaborations and premium content ensured newness and positioned FELFEL as a tastemaker in workplace food culture. A strong multi-channel rollout secured lasting impact and visibility.
- Creative Direction
- Conception
- Directing
- Production
- Post Production

Creative Direction

My role involved shaping the narrative direction for each chef, ensuring that storytelling reflected both their personal brand and FELFEL’s core values. This included defining the overarching branding strategy across digital and physical touchpoints, developed in close collaboration with various teams—from food product design to visual content and photography.

Main campaign logo

Chefs individual logo and visual link to packaging design

Black background and wooden underground ensured visual consistency and bringing the colorful food to pop.

Overarching consistency through all channels, eg. B2C App.

Cinematography

Each chef’s story was brought to life through a hero video, following a clear visual framework: centered interviews, cinematic intros with logo animation and visuals, plus dynamic editing including drone footage, overhead cooking shots, and time-lapses. Additional photographic assets included chef portraits, behind-the-scenes moments with FELFEL food scouts, dish close-ups, and campaign snippets—delivered across platforms.

To maintain momentum, teasers were used to reintroduce the campaign and build anticipation for each upcoming chef reveal.